Not a legend

A week or two ago, a couple of my colleagues came back from the Microsoft Tech-Ed conference in Barcelona. They were loaded down with all kinds of freebies, including CDs and cardboard cut-outs of "Software Legends". The Software Legends are a gang of some of the most respected programmers and authors doing work on Microsoft technologies right now--people like Chris Sells, Don Box, David Platt... the usual suspects.

They even have their own web site: softwarelegends.com.

Eric Sink, himself no slouch in the "respected programmer" league tables, has now done a brilliant parody: notalegend.com.

I should now also take the time to point out an excellent series of articles Eric has written recently on the subject of marketing. They're from the perspective of an independent software vendor, but most of the principles should apply to other industries, too.

• Choose Your Competition
• Magazine Advertising Guide for Small ISVs
• Marketing is not a Post-Processing Step
• Act Your Age